The map of fashion industry changes rapidly with great cooperations that took place recently with Louis Vuitton Group scoring stake of Hermes and Tods collaboration with Saks New York.Concerning the first one, it's worth waiting to see how and whether the intercourse of the two brands will affect the brand image an the design itself considering the fact that the two of them represent two different cultures and at the same time their core difference remains : Hermes representing the definition of exclusive luxury products and years waiting lists for models as Kelly and Birkin and Louis Vuitton as a classic brand of luxury goods that due to their mass production and economy of scale can be more accesible.
However the LVMH representatives made clear that "LVMH doesn’t intend to launch a tender offer, take control or seek board representation at the maker of Birkin bags."
No comments:
Post a Comment