Lanvin for H&M- When the art of haute couture meets highstreet fashion

As the countdown still goes on and girls all over the world already make plans of wearing their dream-dresses made by the magic hands of Alber Elbaz here are some of my personal picks from the promising collaboration.

Games of Giants

 

 The map of fashion industry changes rapidly with great cooperations that took place recently with Louis Vuitton Group scoring stake of Hermes and Tods collaboration with Saks New York.Concerning the first one,  it's worth waiting to see how and whether the intercourse of the two brands will affect the brand image an the design itself considering the fact that the two of them represent two different cultures and at the same time their core difference remains : Hermes representing the definition of exclusive luxury products and years waiting lists for models as Kelly and Birkin and Louis Vuitton as a classic brand of luxury goods that due to their mass production and economy of scale  can be more accesible.

However the LVMH representatives made clear that "LVMH  doesn’t intend to launch a tender offer, take control or seek board representation at the maker of Birkin bags."

Balenciaga, Versace and Jerome Rousseau for Disney

Who could ever expact such a collaboration? Still the executives of Disney saw a great chance for promotion in investing in fashions's major brands' creativity and of course brand awareness.Balenciaga and Versace were selected in order to design a womenswear and menswear line, respectively, for the up-coming movie produced by Disney, Tron: Legacy. The constantly more popular Jerome Rousseau, designed an exclusive line of shoes inspired by the movie, that will also be available in the mid-November in LA and later by selected retailers worldwide.

Rousseau as a designer that in the past had a successful design cameo in the Imaginarium of  Dr Parnassus, therefore exeperienced in the film industry was at the same time working for his latest collection inspired as a coinsidence from sci-fi films.Rousseau says that even though given complete freedom he remained astonished and heavily inspired by the film.The hi-tech  atmosphere and modernity presented in the film were perfectly captured in edgy stilettos but still female and sexy.Rouseau points out: "I wanted it to be something women wanted to wear, not just a salute to Tron—something that conveyed the mood and cool modernity of Tron without falling into a trap of a contrived design."